How are you making your customers lives better?
Let me challenge you to find ways to add to your customer service. Let me give you an example.
Recently, when I was getting dressed one morning, I put on some pants that I had just picked up from the dry cleaners. The button on the pants was truly hanging by a thread and in fact came off. My immediate thought was "why didn't they take care of this for me at the dry cleaners?"
The dry cleaners could very easily say, hey our job is to clean them not repair them. I understand, but why can't they do both. What if the dry cleaners offer to fix any loose or missing buttons for a small charge? If they had 200 takers of that service in a year and charged $5.00 per time that is a $1000 dollars in more gross sales.
Probably more important, they would be adding service for their customers and increasing their loyalty.
What about you, what small things can you do for your customers to keep them loving you?
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