Customers lie to you every single day!
They don't really mean to, they just want to be nice. In fact, you have probably lied to a business yourself. Let me explain.
You and your family are enjoying a meal out. Your food does not taste like you want it to taste. The server comes by and asks you if everything is okay, you smile and say just fine. And chances are good that you tell at least one, and probably more, other person about your displeasure.
So, how do you make sure that you are being told the truth? Here are some suggestions:
1. Hire a secret shopper. They will come in and shop your store and give you a full report of their experience.
2. Give your customers a chance to offer feedback through a blind survey. Again, this is done through a company and the customer is able to offer feedback without identifying themselves.
Regardless of how you do it, you need to make sure that you are getting feedback on your service and products. Without true feedback, you will not know how to train or re-train your staff.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment