How often is to often?

There are more ways to contact your customers now than ever before. You can advertise, text, email, etc - etc. How much is too much?

If you are advertising on the more traditional mediums of newspaper, tv, radio, remember the three things you must have for success; Reach, Frequency, motivating message. If you are sending emails, texts, etc -- you should be careful with the frequency.

I did some business on-line with a company, who now sends me a daily email. At first, I was glad to get them and even created it's own folder in my inbox. After about the third day of receving the email with a headline that referred to these are the lowest prices ever, I stopped opening the emails.

Our goal is not to talk to our customers. I have a sister in law that talks to me on and on and on. The goal is to communicate with a message of meaning. Be careful not to be a sister in law and talk and talk and talk about things that nobody is interested in. Communicate with them about how you can help them, and now you are getting somewhere.

Look at how many times you "communicate" with your clients. Do you need more? Less? Have a great week.