How are you going to wow your customers this week?

You have opened the doors, advertised, you are there early and you stay late.  Your business is extremely important to you.  So how are you going to wow your customers?  A lot of businesses set the bar pretty low -- some high, what about you?

Some ideas to wow your customers:


1.  Tell them how much you appreciate them.  Look them in the eye and say thanks.
2.  Do what you said that you would do -- under promise and over deliver.
3.  Follow up with them.
4.  Help your customers reach their goals and your goals will take care of themselves.


Make sure that you are taking care of the customers and they will take care of you.  Go have a great week.

Do you customers understand your price?

What type of customers are you trying to reach?

Some people will say, all of them. That is a mistake.

There are customers who only want the cheapest price. The problem with building your business on these people -- it is really easy for people to come in and steal them. All they have to do is be a dollar cheaper.

The old saying says if you want to live with the classes, sell to the masses.

I believe that the masses want value. If you can explain to the masses why your prices are what they are, they will buy what you are selling. I heard of a business who was three dollars more than one of the box stores on automotive service. The difference between what the independent does and the big box store does is no contest. But the independent has to communicate the difference.

Make sure your advertising communicates your price and what they get for the investment. Here are some tips.

1. Don't be afraid to attack the box store and explain why you are a little higher.  Never pick on the smaller business, but you can attack the big boys.
2. Have professionally produced collateral material explaining the difference.
3. Communicate with your customers in between the times that they need you.

If you want them to understand your price, you have to explain it to them. Good luck.

What side of the desk?

I make no bones about the fact that I am a salesperson. Salespeople are vital to businesses and our economy.

Conversely, I get embarrassed and mad when I see sales people using "tricks" to close sales. I remember a sales trainer who said not to call your customer on the day of the meeting to confirm it, because they may cancel it. Really? Seriously? If your meeting was that shaky, I would contend that you really did not have a meeting.

As trite as it may sound, sales is all about helping the customer. Find your customers wants, needs, and goals and help them achieve them. Find out what keeps your customer up at night and help them solve it. In a nutshell, that is what sales is all about.

When you do that, you are on the same side of the desk. You are looking out for their business, their desires, and their goals. When you are on the customers side of the desk, things are always better for your company.

This week, go get on the customers side of the desk.

A great experience!

What can you do this week to improve the customer experience at your business? Here are some thought starters:

Make sure that the customers are greeted in a timely manner. When I say greeted, I mean with eye contact and a message that says, "glad you are here and we are dedicated to help you."

Get back to the basics. Does your team know exactly how to help your customers? If you were to have a fun pop quiz in the next team meeting, would everyone pass it? If they couldn't pass it, is that their fault or yours?

Spend some time with your staff as they are serving the customer. Are there changes in their tools or systems that would help them serve the customer better.

Just three quick thoughts to help you serve your customer. Have a great week.